AdMob has now served up 200 billion ads with the majority happening in just the past nine months. Here is a graphic of their ups and downs.
Here is a short note from PC world about the success of ABC’s iPad app, measured by downloads and ad impressions. Unlike the interactive ads that Steve Jobs highlighted in the upcoming iAd platform, ABC is serving up standard 30 second video spots.
Given that ABC used 12 developers to create the iPad app, how many million impressions will it take to reach ROI?
In a more personal note MacDailyNews talks about why they switched from AdMob to Quattro Wireless. Is this really about protecting user privacy?
In an unexpected move that did not surprise Apple watchers, the new Apple developer agreement limits third-party software from collecting analytics and other usage data on Apple’s mobile devices.
“Yes, we still allow developers or other advertising companies to serve ads within their apps,” Apple spokeswoman Trudy Muller told Wired.com.
In a sign that everyone believes that iPad is truly the Jesus Tablet, MAGNA has revised estimates for mobile advertising. While they don’t believe mobile advertising is significant, they also note that online advertising is the growth sector, which could also include web browsing on iPad:
Online advertising will once again prove to be the fastest growing medium during 2010. MAGNA expects 12.8% growth in online advertising revenues, led by 16.8% growth in paid search. … While mobile platforms such as the iPad will generate much excitement this year, mobile advertising will generally contribute only limited volumes of incremental advertising dollars to the marketplace.
