CAT | Apple Announcements
According to Wired, Steve Jobs has called iAd the “next big thing.” Analysts run the numbers and figure that the Quattro Wireless acquisition could be gross $500 million for Apple in 2012.
Earlier today Apple announced “iAds” which they describe as interactive ads without Adobe’s Flash. Apple will host the ads and will take a 40% cut, higher than the 30% it traditionally takes for app sales. Here is the word straight from the horse’s mouth:
iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.
While this is clearly targeted at iPhone OS 4.0 it is unclear when and how developers will interact with iAds.
Many sources are talking about the potential of an AdSense-type system from Apple and the possibility that it will be announced on Thursday. Now that Apple is the largest mobile device maker in the world, it makes sense that they have a mobile advertising marketplace.
Today Apple confirmed that the name of the next big technology will be “iPad.” To an audience of media and fans, Steve Jobs and friends gave a lengthy walk-through of the features and systems that are iPad.
We too are excited and congratulate Apple on producing another quantum leap in computing.
